Japanese second-hand star Shohei Ohtani joined in the offseason with a huge contract of 10 years and $700 millionMajor League Baseball (MLB) Los Angeles Dodgers, the first year of the team's performance was brilliant, creating an unprecedented "54 hits, 59 thieves", and helped the team win the World Series championship and win the third MVP award in his career. According to a report by Forbes on the 11th, the economic benefits brought by Shohei Ohtani are unprecedented, and signing contracts with 12 Japanese sponsors has added $70 million in additional income to the team, which is completely greater than Ohtani's annual salary.

Japanese two-knife star Shohei Ohtani

Dodgers and Shohei Ohtani signed a record-breaking 10-year, $700 million contract, of which $680 million is a delayed payment and an annual salary of only $2 million. Dodge has signed sponsorship contracts with 12 Japanese companies, including All Nippon Airways, Toyo Tire, Kowa Group, Daiso Department Store, KOSE, and Shiseido.

Shohei Ohtani's economic benefits are staggering, as well as driving ticket revenue and consumption, advertising, and sales of merchandise at home and abroad, and Dodgers are also planning a large-scale renovation of the stadium to improve the facilities.

According to Forbes, an investigation by market research firm SponsorUnited shows that Shohei Ohtani not only brought up to $70 million in additional revenue for the Dodgers, but other teams also benefited from it, as the "Ohtani effect" received $15 million in advertising revenue. Bob Lynch, CEO of SponsorUnited, said, "Whenever Shohei Ohtani plays on the road, whether it's against the Orioles and the Yankees, or any team that plays against him, you can see ads for Japanese brands on the road. ”