Japanese second-hand star Shohei Ohtani joined in the offseason with a huge contract of 10 years and $700 millionMajor League Baseball (MLB) Los Angeles Dodgers, the first year of the team's performance was brilliant, creating an unprecedented "54 hits, 59 thieves", and helped the team win the World Series championship and win the third MVP award in his career. The American media "The Athletic" reported on the 2nd that the economic benefits brought by Shohei Ohtani are unprecedented, and 57% of the Fanatics major league products in Japan in the past five years are related to Ohtani, and since he joined Dodgers, the income of related goods has skyrocketed by 2000% compared with last year.

Japanese two-knife star Shohei Ohtani

Dodgers and Shohei Ohtani signed a record-breaking 10-year, $700 million contract, of which $680 million is a delayed payment and an annual salary of only $2 million. Ohtani's ability to attract money is impressive, not only attracting multiple sponsors, but also driving stadium ticket revenue and consumption, advertising, and sales of merchandise at home and abroad, and Dodgers has also carried out a large-scale renovation of the home stadium to improve the level of facilities.

According to an article written by The Athletic's Brooks Peck, Shohei Ohtani has an amazing effect, with major league games setting record ratings in Japan and showing signs of increasing year by year for four consecutive years. The text also mentioned that 57% of the major league merchandise of the largest sporting goods company in the United States, "Fanatics", in Japan is related to Shohei Ohtani, and since he joined Dodger, the number of Dodge-related products has increased by 2,000% compared to last year.

According to the reported data, the "Topps" player card company launched Japan-limited merchandise, with sales of up to $1.5 million, and sales in 2024 will be $22.6 million, of which $2 million will come from Shohei Ohtani's 50 Boom and 50 Thief commemorative player card packs. Brooks Peck also mentioned that a person from Topps said that sales in the Japanese market will increase tenfold in the next five years, and Otani's influence in his hometown is immeasurable.