On June 27, Beijing time, Jordyn Woods, a designer and fiancée of Knicks star and NBA champion Karl-Anthony Towns, carried her self-designed signature orange handbag throughout the entire playoffs. The bag rapidly gained popularity, becoming a talisman in the eyes of Knicks fans and players, and was with the team as they won their first NBA title in 53 years. Now, this lucky orange clutch has been enshrined at the Guggenheim Museum.


After Game 5 of the Finals, Towns publicly praised his fiancée's handbag, calling it the key to the team's superstition-fueled success.
"This bag came up big tonight!" Towns posted on social media. "Honestly, this treasure belongs in the Whitney Museum, or at least on display at the Guggenheim."

And the Guggenheim Museum actually made it happen.
A Guggenheim spokesperson told ESPN: "Last week, Karl-Anthony suggested in an Instagram short video that Jordyn's lucky bag should go to the Guggenheim. That gave us the idea to commemorate the Knicks' historic victory and capture a significant cultural moment for the city. The Guggenheim has had a great relationship with Towns and Woods, so we reached out to turn the idea into reality."
The accessory will be on short-term display at the museum's third-floor Rabe Café until June 29. This marks the first time the Guggenheim has exhibited such an item, in celebration of New York's vibrant summer sports scene.
"New York means so much to me and Karl, and it's an honor to offer this piece of history and good luck to the city," Woods said in a statement. "The Guggenheim is one of my favorite places, and I never imagined my own design would be publicly displayed here."
Woods added: "Even now, many people are still overwhelmed by the Knicks' legendary championship run. Seeing this lucky handbag at the Guggenheim makes it all feel real."
Due to the Madison Square Garden's bag policy, Woods missed Game 3, leaving the handbag behind. Coincidentally, the Knicks lost that game, ending their winning streak. After the Game 3 loss, the bag returned, and fans became even more convinced of its "lucky aura."

During the Knicks' championship parade, New York City Mayor Zoran Mamdani personally held the handbag.
The museum spokesperson said: "One of the museum's purposes is to preserve and display objects that capture important cultural moments. As the Knicks surged to victory, fans embraced this handbag as a symbol of luck and hope. Exhibiting this special piece preserves the sports story and attracts new visitors to the Guggenheim."