Recently, we saw Japanese netizens "saltman_X" complaining, saying why Japanese mobile games are worse than Chinese mobile games, with more than 13 million views on the post, and many foreign netizens gave answers.
In recent years, the performance of Japanese mobile games has gradually been surpassed by Chinese mobile games, which is closely related to the differences between the two countries in terms of R&D ideas, market strategies and player needs.
First of all, Japanese mobile games focus on depth and uniqueness, and tend to attract core players through exquisite art style, complex mechanics and storytelling, however, this focus on "ingenuity" development seems to be a little slow and conservative in the fast-paced global mobile game market.
On the other hand, Chinese mobile games pay more attention to efficiency and market orientation, and can quickly follow up hot spots, launch innovative gameplay, and meet the needs of various players through strong R&D and operation capabilities.
Thanks to the huge market size and capital support, Chinese manufacturers can invest more resources to optimize the graphics, improve the game experience, and accurately analyze players' preferences with the help of big data and artificial intelligence, while the R&D budget and marketing efforts of Japanese mobile games are relatively limited, and their competitiveness in the international market is slightly insufficient.
Finally, cultural factors cannot be ignored, Japanese mobile games pay more attention to serving the local market, game content is more inclined to niche aesthetics, while Chinese mobile games have a stronger globalization strategy, through cross-cultural design and multi-language support to quickly occupy overseas markets, overall, Japanese mobile games need to be more adaptable to the market rules of the new era, otherwise it will be difficult to catch up with the footsteps of Chinese mobile games, do you have anything to say about this?