There are many Internet celebrities who have suddenly exploded this year, the most representative of which is hairstylist Xiaohua, whose sudden popularity reflects the powerful driving force of contemporary social media on the shaping of personal IP.
As an ordinary hairstylist, he quickly attracted the attention of the public with his unique aesthetic style, friendly service attitude and exquisite skills, which not only shows the possibility of short video platforms to give ordinary people rapid fame, but also reflects the public's high recognition of "down-to-earth" and practical content.
However, the traffic dividend brought by the explosion is often accompanied by huge pressure and challenges, how to maintain the original intention while completing the personal brand upgrade, will become the key to Xiaohua's future development, in addition, this event also provides a new development idea for the traditional service industry, with the help of the Internet to create a personalized brand, is expected to break through geographical restrictions, broaden the influence.
However, everyone also saw that after being popular for a while, her popularity began to decline, which made her a little overwhelmed, and even a little regretful that she didn't bring goods live at the most popular time.
However, something happened recently, which made everyone feel that the hairstylist Xiaohua had a master behind him, and seeing that the popularity was declining, the new decision made her popularity rise again, that is, to start the national tour.
She began to run around the country, and then linked up with many Internet celebrities to consolidate her popularity, which is indeed a good way to increase her fans, but it has indeed deviated from her original intention, she said before that no matter how popular she is, she will still stick to her own store, but it didn't take long for her to start running across the country, cutting hair is just a gimmick, and shooting videos is the main source of income, do you have anything to complain about this?