Peanut compliments Viper's excellent acting abilities.

As the LPL's popularity has steadily waned, all major teams and the event organizers have proactively taken approaches to appeal to the few sponsors left. They have even gone so far as to have LPL players participate in distinctive and provocative videos to assist sponsors with marketing. For example, last year, after BLG was eliminated in the round of 16 at the World Championship and faced intense criticism from fans and viewers, the BLG organization still insisted on releasing such so-called “promotional” videos.

Although BLG’s performance at last year’s Worlds was embarrassing, the team still leads the LPL in popularity this new season due to signing the AD player VIPER. Consequently, BLG receives the most advertising offers in the LPL this season. According to BLG’s mid-laner Left Hand during a livestream, BLG players must spend their rest time filming commercials daily, sometimes completing four to five ads in one day, and even the Korean import Viper is required to participate in these shoots.

Recently, BLG teamed up with “Durex” to release an anti-fraud short film, which sparked widespread discussion and high attention among LPL viewers. The content of this short film even spread to the LCK region. Viper’s friend Peanut praised Viper’s acting in the short during a livestream, mentioning that Viper is very attractive and has many female fans. Peanut was also curious about why BLG has so many commercial ads to shoot, revealing that he rarely had chances to film commercial ads during his career and mostly participated in promotional videos cooperating with the LCK official organization.

BLG internal criticism of ON video exposed

Fans who follow the LPL closely know that BLG’s coach Dan Shen is infamous for his temper within the industry. In previous IG team promotional videos, scenes of this coach angrily scolding players appeared frequently. Thus, when the news broke that BLG hired coach Dan Shen, many viewers expected conflicts between BLG players and the coach since BLG players are known for their hot temper and difficulty to manage, while Dan Shen demands absolute command within the team.

Recently, BLG’s official account released an internal promotional video where coach Dan Shen appeared for the first time angrily criticizing players. Previously, Dan Shen was shown as calm in BLG’s promotional videos, but in the post-match video after BLG lost to AL, Dan Shen harshly criticized the team’s lack of discipline, especially targeting BLG’s support player ON. Dan Shen believed ON’s gameplay, mentality during matches, and attitude when admitting mistakes afterward did not reflect that of a professional player.

Dan Shen pointed out that ON repeatedly makes the same “mistakes” in every match and scrim. Although ON apologizes immediately when issues are raised, he continues to repeat the errors, and this is not the first time. Many viewers felt helpless after hearing Dan Shen’s remarks about ON’s attitude in games. After all, in the S14 finals, ON’s major mistake led to BLG’s crushing defeat. He was heavily criticized online afterward, and many hoped he would learn from it and improve. However, years later, ON has not progressed and has even declined in skill due to aging.