Now live streaming is very popular, we see that many car brands are also live streaming, but to be honest, now there are frequent chaos in selling cars, female anchors are wearing revealing eyeballs, and 90% of the audience is coming to see the anchor, which is a common situation.

In recent years, live streaming has become an important sales model, especially in the automotive industry, and it has become a common practice for some live broadcast platforms to attract the attention of viewers through the frequent appearance of female anchors.

The emergence of side-rubbing content often deviates from the core of the product sold and turns to hype about personal image and gender appeal, which not only damages the credibility of the brand, but also may cause viewers to doubt the professional ethics of the anchor.

In the short term, this tactic may attract some attention by increasing the topic and traffic, but in the long run, this vulgar marketing method will seriously affect the trust of the audience and may even damage the image of the entire industry.

For companies and platforms, more attention should be paid to the health and compliance of content, respect the rational choice of consumers, and avoid confusing gender with products.

The real way to sell cars should be to impress consumers through professionalism, value and trust, rather than relying on sidekicks and vulgar means.