The first-line anchor announced the live broadcast income, which was much lower than expected, and the Internet celebrity bonus period has passed, recently, the first-line Internet celebrity anchor Danking announced his live broadcast income, he used to be the highest 18 million popularity, uzi bluntly envied him.

But what is surprising is that although his monthly gift income is as high as 2 million, the paid gift is only 200,000, the platform takes 50%, and the guild takes 10% to 30%, and the net income in the end is only tens of thousands of yuan.

This exposure data has given many netizens a new understanding of the income of Internet celebrity anchors, and they have said: "The imaginary rich life is not so glamorous. In fact, the income structure of the influencer industry has always been a hot topic of speculation, and many people think that top streamers can easily make a lot of money through massive gifts and fan support.

However, Danking's data shows the cruel reality of the income of the live broadcast industry, the high commission of the platform and the guild almost makes most of the income "divided", and the actual income in the hands of the anchor is far lower than everyone's expectations, this "high income, low income" situation may be a heavy blow to ordinary viewers.

More importantly, as the dividend period of the Internet celebrity economy gradually fades, the competitive pressure of anchors is increasing, and the aesthetic fatigue of the audience and the restrictions of the platform have also caused many once brilliant live broadcast careers to fall into a bottleneck.

For many emerging anchors, in addition to fighting for their appearance and talent, they also have to face problems such as difficulty in monetizing traffic and higher and higher platform commissions, which makes many people worry about the sustainability of engaging in this industry, do you have anything to say about this?