Recently, Internet celebrity Gu Qianqian released a video announcing her income data, which sparked a heated discussion among netizens, in the video, Gu Qianqian revealed that she had done nothing in one day, but the transaction amount through the window reached 1.16 million yuan, and the commission was estimated to be as high as 303,200 yuan.

Her income performance has made many people jaw-dropping, and they have lamented that "the "Internet celebrity economy" such as "lying at home can earn 300,000 a day" seems to be easy and efficient, Gu Qianqian has 4.87 million fans, her influence is obviously not to be underestimated, behind this income level, is the huge fan base and commercial value she has established through content creation and accurate product recommendations over the years.

Through live streaming, short video advertising and other forms, she was able to facilitate large transactions in a short period of time and became a "popular" figure on the e-commerce platform. This method allows Gu Qianqian to easily obtain considerable commission income, and also demonstrates the strong potential of the modern influencer economy.

However, this exposure data not only aroused the amazement of netizens, but also aroused questions and discussions about the Internet celebrity economic model, and some people questioned whether Gu Qianqian's income was real, especially in terms of taxation, and whether she had fulfilled the relevant tax obligations with such a high income.

According to the country's tax law, the income of Internet celebrities and anchors belongs to personal income and should be taxed in accordance with the law, after all, with the development of the Internet celebrity economy, the state's supervision of this kind of income is becoming increasingly strict, so whether Gu Qianqian's income has been taxed in accordance with the law has become the focus of attention of netizens.

Gu did not respond to these questions, but the incident undoubtedly reflects the two-sided nature of the current influencer economy. On the one hand, the rapid rise of the Internet celebrity economy has provided new income channels for many people, and even made some ordinary people become leaders in the industry, on the other hand, how to regulate this emerging industry and ensure transparency and compliance has become an important topic in front of the regulatory level.