4-year-old Internet celebrity Yao Yiyao's income was exposed, she can earn more than 16.5 million a year, and an advertising offer is 550,000, recently, 4-year-old Internet celebrity Yao Yiyao has once again become the focus of public opinion, because of her encounter with the posing turmoil and caused heated discussions, with the fermentation of the turmoil, more content about the business operation behind her account has been exposed, which makes people have a deeper understanding of the story behind this little Internet celebrity, according to the latest disclosed information, Yao Yiyao's account annual income can reach 16.5 million yuan, and her advertising offer has surprised many people.
According to the data, Yao Yiyao's advertising revenue is extremely impressive, an advertisement with a duration of 1-20 seconds, the price is as high as 400,000 yuan, and the advertisement of more than 60 seconds can reach 550,000 yuan, which is much higher than 90% of Internet celebrities at the same level, obviously Yao Yiyao's commercial value far exceeds that of many adult Internet celebrities.
She has not only gained huge fan attention on the short video platform, but also become the preferred spokesperson for brand cooperation with her small and cute image, it is understood that in 2023, Yao Yiyao's account will release 26 advertising videos, each of which is about 2 minutes long.
If calculated based on her advertising offer, the advertising revenue alone has exceeded 16.5 million, this data can't help but make people sigh, although Yao Yiyao is young, her business operation ability is already quite strong, far exceeding the income level of many adult Internet celebrities.
However, as her commercialization path gradually became clearer, the controversy surrounding her also increased, first of all, the storm about "posing", although parents and the team insisted that all content was natural, but there are still different voices on the Internet about this practice of underage children participating in commercial activities, and many people are worried about whether Yao Yiyao's growth will be subject to too much commercial pressure, and even wonder if she has carried too many burdens of the adult world too early.
Behind the Yao Yiyao phenomenon, it reveals the huge potential of the children's Internet celebrity economy in today's Internet era, but despite this, the development of child Internet celebrities still needs to be more prudently supervised to ensure that they will not be over-commercialized in the process of growing up, and can thrive in a healthy and natural environment, do you have anything to say about this?