From equity transfer to deepening share reform, Pingguo Ha Yi looks forward to the rebirth of Nirvana

Reporter Wang Wei reports On November 19, Guangxi Nanning Hardcore Youth Training Sports Co., Ltd. (hereinafter referred to as Nanning Hardcore) completed the acquisition of all the shares of Guangxi Pingguo Haran Football Club. At the same time, the new shareholders are also continuing to deepen the club's equity reform, hoping to attract state-owned enterprises and private enterprises to join the club's diversified equity construction, so that the only Chinese team in Guangxi will be more dynamic and realize the dream of rushing to the top league as soon as possible.

On March 6 this year, the Information Office of the People's Government of Guangxi Zhuang Autonomous Region held a press conference in Nanning, at which the leaders of Pingguo City introduced: As the only "double-a" county-level city in the country, Pingguo City will host 15 home games of the Chinese League in 2023, with an average audience of more than 15,000 per game, becoming the "gold medal ball market" with the highest attendance rate and the most popular in the Chinese League.

This is the result created by Guangxi Pingguo Ha Yi Guojing team in the 2023 season, and in the 2024 season, the attendance of this team at home in the first round of the Chinese League is even more gratifying, and the opening ceremony of the Chinese League has attracted 23,866 people.

"Ha Yi" originates from the song of Pingguo. Pingguo Song is a form of song, which is a national intangible cultural heritage, popular in the middle reaches of the Youjiang River centered on Pingguo City, Guangxi. "Ha Yi" is the transliteration and transcription of Zhuang language of "Rushing Song Wei", which is an important tune in Pingguo Song. Because of the football effect, the radiation of the Pingguo Ha Yi Guojing team has also enhanced the influence of Pingguo City, whenever people search for the word "Pingguo" in the search engine, football news occupies a large section, so that more people outside Guangxi are willing to know and know the city, Pingguo City has been known by more people.

The predecessor of the Hello Team, which brings happiness to the citizens of Pingguo, was established on February 27, 2018 in Liuzhou as Guangxi Baoyun Football Club, which was invested and established by Liuzhou Baoyun Real Estate Development Co., Ltd. In the same year, Guangxi Baoyun competed in the China Championship League as the champion of the Guizhou Super League, and later obtained the supplementary qualification and was promoted to the China Second League.

At that time, due to the limited conditions, the club investors never thought of playing the team all the way to the Central League, and when they played in the Second Division, they also started the longest away trip in the history of the Chinese Professional Football League because of the venue and other reasons, playing 12 away games in a row. In this long streak of visitors, the team struggled to find a win, and after returning to home, they won seven home games and successfully relegated.

At the end of 2020, Dongxing City, Guangxi Province had intended to accept Baoyun, and the two sides had already negotiated at that time, but it was delayed due to the impact of the epidemic. In April 2021, Guangxi Baoyun settled in Pingguo City and changed its name to Guangxi Pingguo Hayi. At the end of 2021, Pingguo Ha Yi was successfully promoted to the Central League. In the following three seasons, the Guangxi team showed its competitiveness, but in the 2024 season, due to financial difficulties, the original investors of Pingguo Ha Yi transferred all the club's shares.

When you enter football, you are full of passion, and when you leave football, you are sad and helpless. This may be the inner feeling of many Chinese football investors, and the same is true for investors in Guangxi Pingguo Ha Yi Football Club. Someone roughly calculated that in the seven years of investing in football, the original investors of the club invested nearly 200 million yuan. "When he turned to leave, even though there were many different voices, the 7 years of investment deserve the respect and applause of Guangxi fans."

For Guangxi football, participating in the professional league was a difficult dream to come true. In 1994, Guangxi Huahai fought in A B, but was relegated that year. Since then, Guangxi football has been working hard, but neither Guangxi Yinli nor Guangxi Tianji has been able to help Guangxi football return to the first division. 27 years later, in 2021, Pingguo Ha Yi finally helped Guangxi football sit firmly in the Chinese League.

In the course of the reporter's interview, many Guangxi fans said that if it were not for the influence brought by Guangxi Baoyun/Pingguo Haran entering the Chinese League, it would be difficult to usher in the blooming situation of Guangxi football today, such as the current Guangxi Blue Airlines, Guangxi Hengchen, Guangxi Bushan, and Guangxi United are all in the professional league sequence, "Pingguo Haran is equivalent to the leader of Guangxi professional football to return to China's secondary football league, and they carry the banner of Guangxi professional football." A fan said. Therefore, at the end of the 2024 season, when Guangxi Pingguo Hayi's operation and equity reform encountered difficulties, how to retain this flag touched the hearts of many Guangxi fans.

The original investors of Pingguo Haran initially focused on real estate development, but in recent years, with the low tide of the industry, the business of the original investors of Pingguo Haran has also been involved in the downturn. Among the original investors of Pingguo Haran Football Club, the original investors have always existed in the form of a single shareholder, and this form of shareholder composition has its fragile side. As the original investor of a single shareholder, in the course of operation in the past two years, especially when the club had a business crisis, there was neither other shareholders to jointly study and negotiate major decisions, nor other shareholders to share the financial pressure.

Previously, the original shareholders of Pingguo Haran had sold houses and cars to maintain the operation of the club, and in the 2024 season, there was even a mortgage of the club's equity to maintain the survival of the team, and it is unhealthy and unsustainable to continue the operation of the club in this way. During this period, many friends of Pingguo Haranyuan investors suggested that he look for cooperative shareholders, if there are one or more shareholders, on the one hand, he can share the pressure of the club's survival in a critical moment, and on the other hand, it can also reduce the risk of a single shareholder making a fool in major decisions.

In the course of the 2024 league, it was because of the lack of reminders from cooperative shareholders that there were several cases of fainting due to impulsiveness. For example, on September 29 this year, the club issued an announcement on the adjustment of sports director Wang Xiao and the Chinese coaching staff Du Zhenyu, Zhang Haifeng and others, which caused a lot of waves, and finally ended with the club withdrawing the original announcement and reissuing a new announcement. What is not known is that there were plans to change the foreign head coach at that time, but fortunately, the relevant parties intervened in time to stop this action, avoiding greater financial losses for the club and maintaining the stability of the club and the team. In addition, the club also organized the team to go to a unit that competes with the sponsor for the same industry for team building this year, which is also obviously against the interests of the team sponsor and is also not considered in advance.

Guangxi Pingguo Hayi, which exists in the form of a single shareholder, has become an inevitable trend after the investment decision has been tricked and the club has operational difficulties.

On October 5 this year, before the away game against the Guangzhou team, a player of the Pingguo Ha Yi team revealed to reporters that the club had been in arrears for three or four months at that time. At this moment, the original investor of the club accelerated the operation steps of the share reform and contacted a number of enterprises to negotiate, for example, during the team's away match with the Guangzhou team, the original investor had negotiated with the target company in Guangzhou, but did not reach an agreement after several rounds of negotiations, and then focused on local enterprises in Guangxi.

Nanning hard core, which has now taken over all the shares of Pingguo Haran Club, has also had several iterations in the negotiation process, once very close to the success of the negotiations, and then almost unable to proceed due to some differences, but the two sides in the perspective of mutual understanding and support, the negotiations will continue, and finally reached an agreement on November 19.If Pingguo Haran can successfully pass the access barrier, the only Chinese league team in Guangxi will usher in a new era.

The completion of the share reform before the deadline for submitting access materials on November 25 by the Chinese Football Association is the result of mutual understanding and mutual concessions between the original investors and new shareholders of Guangxi Pingguo Haran Club, at least from the perspective of retaining the only flame of Guangxi Football in the Chinese League, which also brings a stable situation for the local government and sponsors to continue to support Pingguo Haran.

From what we have learned so far, the new shareholders will immediately start to pay off the salaries of the team's coaches and players after completing the club's equity acquisition, which is the most critical step for the new Pingguo Ha Yi Football Club to gain access to the 2025 season.

After the completion of this key step, the new shareholder has clarified the development direction of the club in the new season, will hire professional managers with experience in operating professional football clubs to participate in the operation of the new club, hire high-level coaches to coach the team, professionally sort out the team and reasonably form a team, improve the overall strength of the team and consolidate the club's management system, at the same time, the new shareholder has determined that the team's home stadium will still be in Pingguo City, Guangxi, and individual home matches may be held in Nanning.

The new shareholders said that after the club passed the access gate, the new club would carry out equity diversification reform.It is expected that we can introduce multiple enterprises to join the operation of the club, jointly plan the professional management system of the club, and develop in a healthy, stable, professional and sustainable direction. In this process, a number of state-owned enterprises in Guangzhou Leopard, Guangdong Province participate in the operation of the club is an important reference direction, and it is not excluded that there will be state-owned enterprises and private enterprises to join the diversified equity construction of Pingguo Haran Club in the future. With the strong support of the local government of Pingguo, this Guangxi professional team, which is currently on the highest platform of professional football in China, will be more dynamic and realize its dream of rushing to the top league as soon as possible.