Looking back: write a new chapter in public welfare sports lottery and draw a new picture of a better life

At the critical moment of realizing the "14th Five-Year Plan", Guangzhou Sports Lottery with Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era to cast the soul, under the strong leadership of the Guangdong Sports Lottery Center and the Guangzhou Municipal Sports Bureau, strive to open up, overcome difficulties, and strive to promote the high-quality development of the city's sports lottery work.

In 2024, under the premise of ensuring safe operation, Guangzhou Sports Lottery will take the opportunity of 30 years of unified issuance of China Sports Lottery nationwide.A total of 8.413 billion yuan of sports lottery tickets were sold, and 1.949 billion yuan of public welfare funds were raised, of which 292 million yuan were given to the municipal community chest (excluding abandoned prizes), and 114 million yuan of personal accidental income tax was withheld and paid, providing more than 5,700 jobs for the society.It has made important contributions to benefiting people's livelihood.

Party building leads the cohesion and development of joint forces

Over the past year, Guangzhou Sports Lottery has a clear banner on politics and politics. Deeply understand the decisive significance of the "two establishments", continuously enhance the "four consciousnesses", strengthen the "four self-confidences", and achieve the "two maintenances". Solidly carry out party discipline learning and education, and strive to be the first to create a strong atmosphere. The party branch of the center has carried out the "Guangzhou Sports Lottery Care for Special Children" theme party day activities for four consecutive years, and the "special angel" Guangzhou Sports Lottery public welfare warms people's hearts" won the third prize in the innovative case category of the "Leader Cup" party building micro-video selection competition of the Municipal Working Committee, showing the unremitting efforts and positive contributions of Guangzhou Sports Lottery in public welfare.

Help "hundreds of thousands" empower rural revitalization

Over the past year, Guangzhou Sports Lottery has actively promoted the "high-quality development project of 100 counties, thousands of towns and villages", and promoted the coordinated development of urban and rural areas by supporting sports events and carrying out public welfare activities. Support the holding of a series of events such as the Zengcheng District Bicycle Riding Conference, the Conghua Dragon Boat Invitational Race, and the Liba Basketball Tournament, so as to transform the "flow" of sports events into the "retention" of cultural and tourism consumption. Hold the "Welcome the 15th National Games, Enjoy the Full Moon and Enjoy the Full Moon in 2024 Guangzhou Sports Lottery into the Business District to Help the 'Millions of Projects' Activity", and set up special booths to display agricultural and sideline products and famous and high-quality specialties, so as to help agriculture and rejuvenate agriculture, and deeply integrate culture, business, tourism and sports. Support Guangzhou Conghua Liangkou No. 2 Primary School to upgrade and renovate the sports field, optimize and upgrade the sports facilities of rural schools; Help the counterpart village Conghua Sancun to improve the level of national fitness services, and promote the coordinated development of sports in administrative villages from point to area.

Innovate governance to improve management efficiency

Over the past year, Guangzhou Sports Lottery has improved the system construction and improved the level of standardized management. Implement a comprehensive investigation,Promote the construction of a risk prevention and control system,Introduce "third-party mystery shoppers" inspection,Strengthen the publicity and implementation of physical store sales compliance,Actively cooperate with public security、Industry and information technology、Internet information and other relevant departments to crack down on illegal acts,Maintain the order of the lottery market.

Branding to enhance awareness and recognition

Over the past year, Guangzhou Sports Lottery actively responded to the call of "sports events into scenic spots, into the block, into the business district", in Conghua No. 8 Warehouse Outlet Town, Zengcheng Country Garden Phoenix City, Huadu Rongchuang Hui held sports lottery 30th anniversary theme activities, enhance the popularity and attractiveness of the scenic spot, and achieve a win-win situation of economic and social benefits. Publish 90 original manuscripts throughout the year, disseminate more than 800 times in the mainstream media, support nearly 70 events such as Guangzhou and Guangzhou International Dragon Boat Invitational Races, and create public welfare publicity positions in Tianhe Road business district, university town venues, and the city's bus line system, so as to enhance the public's recognition of sports lottery. For the third year in a row, the Guangzhou Sports Lottery Social Responsibility Report was compiled, and the national responsibility lottery trainer team was continuously expanded, and the "Sports Lottery welcomed the National Games intangible cultural heritage paper-cutting into the community" responsibility lottery publicity month activities, advocating the concept of rational color purchase.

Market cultivation stimulates market vitality

Over the past year,Guangzhou Sports Lottery continues to promote the optimization and transformation of channel layout,The experience of buying color continues to improve. As of December 31, there are 2,861 physical stores in the city, including 2,537 electric color physical stores (10 theme stores), 118 exhibition and experience centers, and 206 outdoor pavilions. Carry out a number of large-scale independent marketing activities for color buyers, with the help of a variety of series of promotional methods, effectively drive sales growth. The image of 540 "old and broken" physical stores in the city was improved, and the image "window" was polished. In view of the shortage of instant invoicing sources, the website construction and support plan was revised and introduced to stabilize the scale of channels and help consignees tide over difficulties.

In 2025, Guangzhou Sports Lottery will continue to focus on the "14th Five-Year Plan" development goals of China Sports Lottery, fully implement the requirements of sports lottery to serve the overall situation of sports work, add luster to the "15th Five-Year Games" and the high-quality development of sports in Guangzhou, and move steadily towards the development goal of "responsible, trustworthy and high-quality development of the national public welfare lottery"!