“Welcoming the 15th National Games, Taking Steps to Shine” — Public Welfare Sports Lottery Supports the Grand Opening of Guangzhou’s Mass Fitness Event

The National Games for All, Lottery Benefits the People. From October 7 to 8, 2025, as the 15th National Games are about to open in Guangzhou, an event themed“Welcoming the 15th National Games, Taking Steps to Shine”was held at the northern section of Beijing Road Pedestrian Street. Under the careful guidance of the Guangzhou Sports Bureau, this event was organized by the Guangzhou Sports Lottery Management Center and hosted by the Beijing Street Chamber of Commerce in Yuexiu District. It served both as a warm-up for the 15th National Games and as a vivid demonstration of the deep integration between public welfare sports lottery and the sports industry.

At the opening ceremony, Tan Aiying, Party Secretary and Director of Guangzhou Sports Bureau; Zhang Zhengbiao, Deputy District Mayor of Yuexiu District People’s Government; Jia Junfeng, Party Member and Deputy Director of the Sports Bureau; Yang Weiguo, Party Secretary of Yuexiu District Culture, Radio, Television, Tourism and Sports Bureau; Yang Jinghui, Party Secretary of Guangzhou University Town Sports Center; Li Jiabin, Secretary of Beijing Street Party Working Committee; Lei Jinyuan, Executive Deputy Director of Guangzhou Beijing Road Cultural Core Area Management Committee; Wu Cuifeng, Vice Chairman of Yuexiu District Federation of Industry and Commerce; together with the main leaders of the Guangzhou Sports Lottery Management Center, jointly pushed the starting lever, marking the official launch of the event.

Lion Dance Welcoming Guests

Energetic Latin Dance Performance

Street Dance “Break Kung Fu”

The event incorporated lively color elements, fun sports games, and exquisite lottery-themed gifts, skillfully blending sports into scenic spots, streets, and commercial areas. It innovatively practiced the concept of “Sports is part of everyday life,” encouraging citizens to engage in physical exercise anytime in their daily routines. In multiple functional zones such as the interactive check-in area, sports science popularization and fitness testing area, public welfare and cultural display area, brand exhibition area, and product experience area, citizens participated enthusiastically, with cheers and laughter filling the air, fully showcasing the vigorous vitality of mass fitness and the active role of the sports lottery in building a strong sports nation.

Notably, the event also featured a dedicated “Green Living Scratch Card” experience zone centered on promoting green lifestyles and conveying the public welfare and environmental protection philosophy of the sports lottery. In the product experience area, citizens eagerly tried out two newly launched instant lottery tickets, “Passion for the National Games” and “Building Dreams in the Greater Bay Area.” They expressed that through these fun and engaging interactions, they not only learned about the sports lottery and the 15th National Games but also gained a memorable experience.

The National Games is a grand sports event for all people nationwide and a stage to showcase the new image of the Guangdong-Hong Kong-Macao Greater Bay Area. From the Olympics and Asian Games to the National Games, China’s major sports events come one after another, symbolizing continuous progress and growing strength on the path to building a sports powerhouse. These achievements owe much to the support of the sports lottery public welfare fund. From aiding the construction of various sports venues and facilities, supporting mass fitness competitions, nurturing young athletes, to training and competing sports teams, the China Sports Lottery embodies the passionate support of countless lottery buyers for public welfare and sports development.

Looking ahead, Guangzhou Sports Lottery will continue to upholdthe principle of “From the People, For the People”by organizing more diverse and colorful activities, promoting the development of sports, and bringing more health and joy to the public.