Group photo of the head of the Council of the Chinese Football Federation

This morning, Beijing time, the newly established Chinese Football Federation (China Football Professional League Federation) held the first business cooperation conference after its establishment in Shanghai, and Li Kemin, chairman of the Chinese Football Federation, delivered a speech at the meeting, and she put forward the original intention of the "four services" of the Chinese Football Federation: namelyServe the league, serve the club, serve the fans, serve the sponsors.

Li Kemin said at the meeting: "After the establishment of the Chinese Football Federation, to accelerate the healthy development of professional leagues, every step is inseparable from the full support and sincere cooperation of all sectors of society. Today, we have reached cooperation with a number of outstanding leading enterprises and institutions with outstanding strength and social responsibility, which is not only an important embodiment of the Chinese Football Federation's deepening of the reform of the football management system and moving towards marketization and professionalism, but also a key move to unite multiple forces and promote the high-quality development of Chinese football. ”

"The Chinese Football Federation will take this Shanghai conference as an opportunity to strengthen business development and market expansion, emancipate the mind, innovate models, dig deep into resources, and build a more attractive business ecology. We will learn from the international advanced experience, combined with the actual situation in China, expand the field of cooperation, deepen the interaction with sponsors, and repay sponsors, which will not only create sustainable revenue for the league, but also help the club develop healthily. ”

"The revitalization of the league requires long-term persistence, but also needs the same frequency resonance from all walks of life, today's cooperation is the continuation of trust, but also the start of responsibility.We are well aware that only by building the league into a comprehensive platform that integrates sports competition, cultural communication, industrial economy and healthy development can we achieve the goal of multi-party integration and common progress。”

“The Chinese Football Federation will adhere to the original intention of serving the league, clubs, fans and sponsors, and promote the comprehensive progress of the league in the fields of competitive level, business cooperation and social responsibility with a more open pattern and more pragmatic actions。 Let us work hand in hand to break through the situation with innovation and open the way with hard work, and jointly write a new chapter in the Chinese Football Professional League. ”