The narrative of football for all, symbiotic event economy—newly established value recognition for social football.

Reported by journalist Wang Wei As an economic powerhouse with GDP ranking first nationally for 37 consecutive years, Guangdong's robust economic strength provides fertile ground for the Guangdong Super League. The Guangdong Super League, adhering to the service principle of "full participation, multiple benefits" and an innovative event economy model, converts sports traffic into consumption increments, driving local economic growth.

In recent years, city football leagues across various provinces and cities in China have flourished, with leagues like Su Super (苏超), Xiang Super (湘超), Gan Super (赣超), Wu Yue Cup (吴越杯), Min Super (闽超), and Northeast Super (东北超) emerging successively. Ensuring a high-quality debut for this year's inaugural Guangdong Super League required meticulous planning by the organizers.

This year, the Su Super League commenced before the Guangdong Super League. The Guangdong Super League organizing committee dispatched personnel specifically to Jiangsu for investigation and research, gaining firsthand understanding of the Su Super's preparation and execution. However, Guangdong and Jiangsu have different provincial conditions, and their football heritage and foundations also differ. Therefore, besides learning from excellent examples elsewhere, the inaugural Guangdong Super League needed to tailor its event based on its own characteristics.

Other provincial city football leagues allow current or retired professional athletes to participate, but the Guangdong Super League is different. "This is a province-wide pure grassroots amateur football celebration," said Xie Changjing, Chairman of the Guangdong Football Association, to the reporter. "This is a major highlight of the Guangdong Super League. The 21 city teams across the province have 826 registered players, none of whom have registration records as professional players with the Chinese Football Association. They are ordinary football enthusiasts from various professions, united by their shared love for football, and will strive for the honor of their hometowns, truly embodying the concept of 'coming for the city, fighting for the city.'"

Looking at the composition of players from Guangdong's 21 city teams, these pure grassroots players include university students and school teachers, as well as programmers, auxiliary police officers, firefighters, restaurant owners, auto repair shop masters, company employees, etc. They are outstanding figures in amateur football, carrying the expectations of their communities and the glory of their cities.

More local players mean stronger sense of belonging. All Guangdong Super League participants undergo strict verification, requiring local residency, social security, or student registration, ensuring 100% eligibility to represent their locality.

Jiangmen team head coach Huang Zihao, who led the team in the opening match, served as a coach for Guangzhou United Team from 2024 to 2025, winning the 2024 Guangzhou City Football League championship, and later participated in the 2025 China Champions League as an assistant coach for Guangzhou United. After the opening match, when asked about the differences between the Guangdong Super League and professional or elite football, he expressed candidly: "Professional football, frankly, players fight for待遇 and to提升 their market value. What we are doing now is更多 for fighting for our hometown. This is a信仰, a桑梓情怀. From a内心深处 perspective, it's completely different; spiritual aspects超越 material aspects,更有内涵!"

In Huang Zihao's view, this year's inaugural Guangdong Super League is an upgraded version of national city super leagues. "Why do I say this? Because I truly feel the Guangdong Super League has ignited全民足球的热情; it is truly全民节日."

The全民欢乐舞台 has tangible惠民措施. Lei Jianjun, Deputy Director of the Guangdong Sports City League Organizing Committee and副厅级干部 of the Guangdong Sports Bureau, gave an example to the reporter: "The regular赛 ticket price for this Guangdong Super League is仅8.8元. This惠民票价 is our核心举措 to implement 'football回归大众,服务市民,' aiming to降低观赛门槛, allowing more市民群众 to走进赛场,感受足球热情."

During the opening match on April 25, the reporter interviewed several现场观众. They each had a大礼包赠送 by the Guangzhou赛区. Each大礼包 contained not only a球迷服 worth超过50元, but also Likoufu点心, Wanglaoji润喉糖, various商品优惠券, and Guangzhou旅游地图. "The value of the大礼包 definitely远超8.8元的门票.感谢赛事组织者给我们的福利," said one观众.

Besides the大礼包, there was also a抽奖环节 during中场休息 to答谢广大球迷 for supporting the Guangdong Super League. During the opening match, many现场球迷抽到了高档耳机 provided by冠名赞助商冠旭电子.乔运修,副总经理 of the company, said: "The中场送耳机活动将会在粤超赛场持续,而且惊喜会不断."

How to make the Guangdong Super League more distinctive,使之成为城市联赛的升级版?深圳足球名宿袁琳 shared his thoughts: "In the future, Hong Kong and澳门 could be included, giving the Guangdong Super League a大湾区或者泛大湾区 concept, which would扩大影响力."

"独乐乐不如众乐乐!" Currently, the Guangdong Super League is构建起一个 "全民参与,多方受益"的大众欢乐舞台, with the升级版城超已具雏形.

As a省级城市联赛IP重点打造 by Guangdong this year, the Guangdong Super League, with its核心定位 of "全民性,本土化,文旅融合,"覆盖全省,贯穿全年, has rapidly become a现象级体育盛宴, providing赞助商 with a价值凸显,传播广泛的优质平台.

Guangdong's GDP has ranked first nationally for 37 consecutive years. Its robust economic strength provides fertile成长土壤 and商业价值基础 for the Guangdong Super League. Meanwhile, the Guangdong Super League, through its innovative赛事经济模式, transforms体育流量 into消费增量, becoming an重要抓手 for企业品牌营销 and城市经济发展,二者相得益彰.

Lei Jianjun previously served as副部长 of the市场开发部 for the十五运会和残特奥会广东省执委会. This year, he担起了重任 as Deputy Director of the Guangdong Sports City League Organizing Committee and组长 of the市场开发组. In his view,办好精品粤超赛事离不开政府主导,社会协同,更离不开市场助力,全民参与.

Guangdong Provincial Sports Development总公司参与了今年粤超的市场开发工作. According to董事长陈旭辉, this Guangdong Super League's市场开发构建了 a "总冠名+战略合作伙伴+赞助商+供应商+小微企业扶持"五级赞助体系.冠名赞助商 has 1席位,单价3000万元,享有行业独家排他权益;官方战略合作伙伴 has 5至10席位,单价800万元,同样享有行业独家排他权益;官方赞助商 and官方供应商席位不限,单价分别为300万元 and50万元; additionally, there is a小微企业特别扶持计划,每赛区不超过10家,单价5万元,无行业独家排他权益,仅限于赛区开发. This "丰俭由人"赞助模式既降低了商业合作门槛, also最大程度激活了企业对群众体育的参与热情.陈旭辉 summarized this innovation as "城市联赛搭台,大品牌与小微企业一起上台唱戏."

Lei Jianjun told the reporter that截至目前,仅地市层面就有大大小小80多家企业参与赞助粤超. For example,广汽领程 has冠名粤超广州赛区和梅州赛区, and sponsorship for深圳队 by a深圳高科技企业 is即将官宣.

The Guangdong Super League刚刚揭幕,赛事经济就开始喷发.经济第一大省广东开启了赛企合作的快车道.据不完全统计,首届粤超的各级市场开发将有望破亿,赛事呈现向好的局面.

乔运修,副总经理 of粤超冠名商冠旭电子, is from陕西西安.从小喜欢足球的他很了解广东南派足球的魅力. He透露说, because冠旭电子在肇庆市德庆县也有工业园区, besides冠名粤超, it also赞助了肇庆队. "当得知粤超即将开赛的消息后我们就积极行动,希望一起把这件事做好,让老百姓越来越开心."

The Guangdong Super League is a盛会 for草根足球,广东业余足球, and更是广东足球青训实力的展现舞台.

In the opening match,广州队's 11首发名单中有7人来自黄埔区的学校或者球队:李启涛,陈俊轩,唐天宇,石子默,陈铭志,钱俊文, and彭思玮. Among them,唐天宇 is师弟 of U23国家队门将李昊.他们都出自广州足球青训和广州市校园足球体系.

广州队队长,中卫李启涛 is a高中生 from广州市黄埔区玉岩中学. He stated he从未在那么多人面前踢球. "Our team consists of青训队员 and业余球员. We rarely get to play in stadiums with so many people. This Guangdong Super League给了我们很好的平台,让我们展现自己的实力,同时锤炼大赛心理," said李启涛. "这次入选广州队特别光荣.接下来我会先考大学,然后看看将来有没有机会进入职业联赛踢球."

深圳足球名宿袁琳认为: "广东省的业余足球有着深厚底蕴,这些年发展得也很好,这是其他省份很难比拟的.去年全运会群众组足球比赛,广东也获得多个冠军.希望这次粤超能推动广东和中国足球的发展."