Home>soccerNews> Manchester United's new home stadium may be called Snapdragon Stadium! It was revealed that Lajue wanted to sell naming rights for 600 million, and the jersey sponsor was interested >
Manchester United's new home stadium may be called Snapdragon Stadium! It was revealed that Lajue wanted to sell naming rights for 600 million, and the jersey sponsor was interested

Sources told British media "Football Insider" that once Manchester United starts building a new stadium, it will sell the naming rights and hope to earn more than 50 million pounds a year. The club officially announced this week that it will build a stadium with a capacity of 100,000 people within five years, which is expected to cost £2 billion and will become the largest stadium in the UK.

Previously, the British media said that even if they choose to renovate Old Trafford and stay at their original home stadium, Rajue and INEOS also want to sell the naming rights, but that income is only 25 million pounds a year. Because the Theatre of Dreams is so famous, even if it changes its name, fans will be more inclined to use its old name, and Dortmund is the best example of this.

The new stadium will not have that concern, so the naming rights can be sold for more than twice the price, and United are expected to receive more than £50 million a year through the project. As for interested buyers, Qualcomm Snapdragon, the sponsor of the shirt chest advertising, has already been the first to express interest, having previously wanted to rename Old Trafford.

Qualcomm Snapdragon chief marketing officer Don Maguire confirmed in August last year that they were working closely with Manchester United to reinvent Old Trafford from a technology and innovation perspective. The Red Devils currently have a sponsorship deal with Qualcomm Snapdragon until 2029 for £60 million per year, the highest in the Premier League. According to Manchester United's plan, the new stadium will open in the 2030/31 season, when the identity of Qualcomm Snapdragon may change, and the new home stadium of the Red Devils may be called Qualcomm Snapdragon Stadium.

Manchester City are currently the highest-grossing team in the Premier League for stadium naming rights, with Etihad Airways paying around £15 million a year to sponsor its home stadium as part of Abu Dhabi Airways' £80 million annual investment into the club. Arsenal signed a 15-year long-term contract in 2012, and the Emirates Stadium earns only £4 million a year!

The highest record naming rights for a sports stadium is US$700 million (£540 million) and is the naming rights to the Staples Center, home of the NBA's Los Angeles Lakers, on a 20-year contract.

According to industry sources, Manchester United are hoping to break the record and get a 10-year, £500 million to £600 million title contract. However, this may not be too easy to achieve, with Tottenham having tried to sell the naming rights to the Tottenham Stadium for four years or more, but have not been able to get the amount they wanted.

At present, Rajue is seeking financing options for the construction of the new stadium. Sponsorships, loans, ticket price increases and other measures may be used, and INEOS may also inject cash directly. But Football Insider says Rajue may ask for more United shares before funding the project himself.

In February last year, Rajae struck a £1.25bn deal with the Glazer family to buy a 27.7 per cent stake, followed by a capital injection, and the 72-year-old former richest man in England now owns 28.9 per cent of the club, with the Glazer family's stake diluted to 48.9 per cent.

During the construction phase of the new home stadium, United will continue to play at Old Trafford without having to borrow another team's venue at any time. Manchester United plan to begin construction before the end of the year, meaning fans heading to the game next season are likely to see construction progress around Old Trafford.

If there are any problems or delays, Sir Forster, the chief engineer in charge of construction, explained that the timeline could be pushed back to 2032, but ideally, the new stadium will be completed within five years. Once the new site is built and occupied, Manchester United will begin demolition of Old Trafford, which is expected to take a year.

Despite suggestions to keep Old Trafford for youth and women's teams, INEOS decided to demolish the existing stadium altogether because they didn't need a stadium of more than 70,000 people. This means United's final game at Old Trafford is likely to take place at the end of the 2029/30 season.

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