On May 10-11, 2025, the world's top track and field event, the World Athletics Federation Relay, will land in Guangzhou, China for the first time. In order to promote the popularity of the event and the spread of sports culture, Guangzhou Sports Lottery relies on 500 high-quality physical stores in the city to create an offline publicity matrix for the event, and realize the deep integration of sports events and public welfare sports lottery.

500 brick-and-mortar stores turned into "event promotion stations"

Guangzhou Sports Lottery carefully selected 500 physical stores near the Tianhe Sports Center, large flow of people and good sales performance (scroll down to the end of the article to view the list of physical stores) as the event publicity position. At present, all the promotional materials for the event have been distributed to these physical stores and have been completed. This move not only broadens the coverage of event publicity, but also transforms the physical store of sports lottery into a cutting-edge window for the dissemination of event culture.

3,000 tickets to activate participation

Guangzhou Sports Lottery distributed a total of 3,000 event tickets to these 500 physical stores to reward lottery buyers, and each physical store was allocated 6 tickets. These brick-and-mortar stores have launched promotional activities to further activate the enthusiasm of the public.

Sports + public welfare cross-border transmission of brand value

The person in charge of Guangzhou Sports Lottery said that this cooperation is not only an innovative exploration of the localization and promotion of international events, but also another vivid practice of the deep integration of public welfare sports lottery and sports events. Feeding lottery buyers through event tickets,It can not only enhance the brand influence of sports lottery,It can also guide the public to pay attention to track and field,Achieve a win-win situation of "sports benefiting the people" and "public welfare",Add another fire to ticket sales and event heat.