Currently, they are striving to make a significant signing that can redeem their transfer window.
Following a strong finish to last season, there was an expectation that the club would capitalize on that success.
However, they have struggled to secure essential signings, with most of their targets opting for other clubs.
The acquisition of Anthony Elanga from Nottingham Forest for £55 million was encouraging as it enhanced their pace and attacking options. Nevertheless, Newcastle has consistently missed out on players they were pursuing.
Brentford forward Bryan Mbeumo was among their primary targets, but he opted to join Manchester United. Joao Pedro was also at the very top of their list - but he moved to Chelseainstead. Hugo Ekitike has shifted towards Liverpool rather than signing with them.
Moreover, Newcastle made a £25 million bid for Yoane Wissa - but Brentford rejected it and is holding out for over £40 million.
This week, a move for goalkeeper James Trafford also fell through. Newcastle matched Burnley’s £27 million valuation, but the player is set to join Manchester City instead.
Fans are growing concerned, and rightly so.
Interest in Crystal Palace’s Marc Guehi has diminished despite serious interest over the past year. Tino Livramento, who had an outstanding season, is now being closely watched by Man City. Newcastle has initiated discussions regarding a new contract to prevent losing another key player.
Behind the scenes, matters are far from stable. The departure of sporting director Paul Mitchell appears to have had a significant effect.
It has placed more responsibility on Eddie Howe and his nephew Andy, who heads the scouting department alongside Steve Nixon, during this crucial transfer window.
Recruitment that once seemed clear and coordinated now feels reactive.
The primary concern is the future of Alexander Isak. The Swedish striker netted 27 goals last season and is deemed vital to the team. However, his representatives are dissatisfied due to Anthony Gordon receiving a new and enhanced contract before him.
Isak is seeking a deal worth £300,000 per week, and thus far, the club has not fulfilled those requests.
Liverpool has demonstrated serious interest, and speculation is rising that a bid of £150 million could be forthcoming before the transfer window closes.
Isak has missed the early part of pre-season, and that absence has only intensified the uncertainty.
Gordon himself remains a target for Liverpool, despite signing a new contract. The prospect of losing either player would be detrimental. Losing both would be catastrophic.
Newcastle’s immediate hopes may now hinge on Benjamin Sesko.
The striker from RB Leipzig has emerged as the club’s most prominent target.
He possesses the physicality and finishing skills that Newcastle requires, and he fits the age profile the club prefers. Negotiations are ongoing, but Sesko has yet to make a decision.
He seems interested in the transfer, but a concern for Newcastle is that he is also contemplating another season in the Bundesliga.
Securing him would provide a significant boost. It would help calm nerves and restore faith in the project.
If they fail to secure him and continue to lose ground elsewhere, Newcastle may find themselves ill-prepared for the challenges ahead.
The return to the Champions League should have marked a turning point. Instead, it has underscored just how far Newcastle still needs to go.
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