ASICS supports the Beijing tennis team in their participation at the National Games, collaborating with multiple parties to promote the development of tennis in China.

On September 23, the globally renowned sports brand ASICS held a grand ASICS Tennis Strategic Cooperation Conference in Beijing. As the official partner of the Beijing tennis team, ASICS will supply professional competition and training gear to all team members, using world-leading sports technology to empower athletes to excel in competitions and promote the flourishing development of competitive sports in China.

Scene from the ASICS Tennis Strategic Cooperation Conference.

On the event day, key figures including Takeshi Nishiwaki, Chairman of ASICS (China) Trading Co., Ltd. and Senior President of ASICS Greater China; Gao Kai, President of ASICS China; Yan Naxin, Director of Beijing Tennis Sports Management Center; Zhao Lingyan, Deputy Director of Beijing Tennis Sports Management Center; Yang Weiguang, Vice Principal of Beijing Xiannongtan Sports Technical School; and Xin Ying, Secretary and Principal of Daoxianghu School in Haidian District, Beijing, attended the event to witness the tennis strategic cooperation announcement and the Beijing tennis team’s departure for the National Games together with guests present.

Ceremony of the ASICS Tennis Strategic Cooperation Conference.

To fulfill its commitment to supporting the development of tennis in China, ASICS has formally partnered with the Beijing Tennis Management Center to bring the 2025 ASICS Youth Tennis Tour Year-End Finals (CTJ-600) to Beijing, jointly promoting the sport’s popularization and talent cultivation. Additionally, ASICS has reached a cooperation agreement with the Beijing tennis team to become its official sponsor, providing professional product support to the team. Furthermore, ASICS collaborates closely with Daoxianghu School and Qingfeng Tennis Club to establish the ASICS Youth Tennis Talent Training Base, creating a more systematic training environment and support platform to foster the growth and development of young tennis talents.

ASICS and Beijing Tennis Management Center cooperation plaque awarding ceremony.

Plaque awarding ceremony marking ASICS as the official sponsor of the Beijing tennis team.

Plaque awarding ceremony for the ASICS Youth Tennis Talent Training Base.

Gao Kai, President of ASICS China, stated: “ASICS has always been dedicated to advancing the comprehensive development of sports in China. We aim to leverage our expertise in product innovation and abundant sports resources to not only enhance competitive sports standards but also promote nationwide fitness and healthy lifestyle concepts, contributing to the sustainable development of sports in China.”

Speech by Gao Kai, President of ASICS China.

Looking ahead, ASICS anticipates partnering with more collaborators to continuously empower Chinese tennis through providing professional sports equipment, hosting experiential events, supporting local competitions, and nurturing youth talent, thereby contributing the brand’s strength to the construction of a strong sports nation.