From January 15th to 20th, 2025, the YONEX Autumn/Winter New Product Launch Partner Conference was held in Shanghai. On the occasion of the 10th anniversary of YONEX's entry into China, the theme of this conference was to write the gratitude of YONEX to its partners for ten years of deep cultivation in the Chinese market.

At this meeting, YONEX officially announced He Bingjiao's blockbuster joining. He Bingjiao also expressed great joy to join YONEX. "In addition to badminton, I also want to experience other sports, tennis, skiing, and golf." For He Bingjiao, who loves sports, new sports opportunities make her look forward to them. In addition, He Bingjiao also said that she will work with YONEX to discover potential young players and provide strong reserve talents for badminton. To He Bingjiao's surprise, idol Lin Dan made a surprise appearance as a predecessor of YONEX to welcome her to join. "I am very happy and sincere to welcome Jiaojiao to join, and I hope that with Jiaojiao's efforts, more teenagers can like YONEX and badminton." At the same time, Lin Dan also expressed his gratitude for 10 years of cooperation and his expectation for continued cooperation.

Zhang Jun, chairman of the Chinese Badminton Association, and two players, Chen Yufei and Chen Qingchen, landed on the scene, making the guests cheer again and again. Both of them "officially announced" their plans for 2025, Chen Yufei expressed full confidence in the impact of the next Olympic cycle, while Chen Qingchen said that he would start from scratch and compete in various competitions with the young players. At the same time, both of them expressed their interest in YONEX ski products, hoping to experience the joy of skiing after training.

In addition to the surprise appearance of the national feather players, the presence of two players from the former Japanese national team, Kento Momota and Aya Ohori, made the whole scene boil. Both of them expressed their great pleasure at the event. "I have my own requirements for my racket, and YONEX products have always been excellent and meet my ideas for racquets." Momota said. Aya Ohori also expressed her gratitude for her continued support of YONEX. At the same time, both expressed their hope to bring happiness to more people, so that more people can enjoy and love badminton. To this end, the two also came to Shanghai in advance before the conference and conducted a badminton exchange activity with the teenagers in Shanghai. "I hope they can remember that they love badminton more than anyone else, and swing the racket more than anyone else to improve themselves and make themselves stronger." Momota sent a message to the teenagers at the scene. At the same time, Aya Ohbori also sent a message to the youth, saying that he remembered each and every one of them and hoped to see them in the Olympic arena.

In order to meet the growing enthusiasm for tennis, YONEX tennis business is also working hard. At this meeting, YONEX announced that it will renew its contract with Jiushi Group and continue to provide official stringing services for the Shanghai Rolex Masters in the next five years. It also makes fans look forward to the arrival of this year's tennis season even more.

As the highlight of the new product launch meeting, it is undoubtedly a dazzling array of new products. The conference showcased the latest products of YONEX's four main sports in China: badminton, tennis, golf and snowboarding, as well as the new apparel that will be launched in the autumn and winter of 2025. The Victor Axelsen collaboration series debuted, and related products will also be on the field in the '25 season; The new generation of 65 series sneakers was unveiled, with four shoe shapes to meet the diverse needs of various players; The newly upgraded tennis racket EZONE has been innovated in the shape and material of the racket frame to make it easier to hit the ball; The Chinese national badminton team is designed with the theme of "Memory Journey", which makes the national badminton players exude a unique charm on the field; The Golf 04EZONE GT has launched a MAX version, which adds a lot of forgiveness and brings more stable play to golfers; The new GLIDE/GRACE skis use new shape design and technology to improve ride performance and handling.