Just yesterday, world No. 1 Sinner attended the Gucci Fall Winter '25 show in Milan in a high-profile manner, and in the front row, Sinner was flanked by Chinese actors Xiao Zhan and Anna Wintour.

Italian player Sinner was found to have banned steroids during a drug test in March 2024, and then went through a secret process before making the news public in September last year, but was eventually found not guilty. However, the result also sparked displeasure from WADA, who immediately appealed for a ban of at least one year on Sinner. On February 9, 2025, WADA suddenly issued a statement saying that it had reached a settlement with Sinner, who was banned for three months from the same day. Therefore, this appearance at the fashion week show is also his first public appearance after being banned.

As we all know, many players have different attitudes towards Sinner's drug ban incident, and many players have complained about whether Sinner's three-month ban has "double standards" and "gray deals", however, there are also many celebrities and players who publicly support Sinner, and even say that Sinner's ban for even one day is unfair. So, for the world No. 1, it's clear that he's on the cusp of something right now, and what is Sinner doing with such a high-profile appearance before the criticism of him ends?

In this regard, some netizens analyzed, "Sinner's public appearance means that he is trying to maintain his original public image, divert negative news, maintain commercial value, and pave the way for his comeback." Of course, this could also be a test of public reaction to see how well people accept him. It is worth mentioning that attending fashion week, interacting with Anna, the female devil of the fashion industry, shaking hands with Chinese singer and actor Xiao Zhan, etc., may have been intended to further broaden his sphere of influence, not just in the field of sports. ”

However, in this big show, Sinner did not wear all Gucci clothes, but wore his own brand The Prince's New Clothes, which also caused many netizens to speculate.

One is that many netizens believe that Gucci's sales have fallen off a cliff in the past few years, although it has nothing to do with Sinner itself, but this is likely to be another "attempt" by Sinner's economic team to explore the competitiveness of its own brand. The second is that many netizens speculated that perhaps this is also related to Gucci's own market choice, or perhaps the two sides have not reached a consensus of opinion on Sinner's ban.

In addition, some netizens still said that Sinner, who is in the suspension period, is allowed to appear in public, which is a bad example for tennis. "So, compared to other banned players who are ruined, he really doesn't delay brand activities and make money at all, so is the three-month ban another form of vacation? So what's the point of the so-called ban! The netizen said angrily. Some netizens affirmed, "I can't see the fatigue after pulling with WADA from his face, it seems that he has forgiven them, so is it conclusive about such an incident?" ”

Recently, more and more players have started to speak out in support of Sinner, except for yesterday's Uncle Tony, no, just today, Ruud also talked about his support for Sinner. "My understanding is that if I were in Sinner's position, I would certainly like to have the opportunity to defend myself in a public trial, and I'm sure he will do the same. But when you're on trial, you always run the risk of being found guilty if the jury or judge looks at things differently. Look at how many cases there are in the world where someone goes to jail with his or her innocence. So, I mean even if you're not guilty, there's always a chance you'll be found guilty. As a result, both sides are happy to reach a three-month settlement, or three-month ban. But I still feel sorry for Sinner. Because of a mistake he made inadvertently, he would miss four of the nine Masters. Ruud said.

So, perhaps Sinner's public appearance at the Milan fashion show is just a cover, and for him, he should be more concerned about revealing a signal to the outside world that he has escaped from the doping case, and as for those who oppose him, he does not need their support at all. However, it is now clear that as more and more people speak out in support of Sinner, the details of the matter are becoming more and more blurred, and many people deliberately ignore the truth and jump to conclusions.(Source: Tennis Home Author: Lu Xiaotian)