China's first sister has been doing good things recently, and after the official announcement of her new endorsement just yesterday, she was photographed watching Alcaraz's training, and this matter has once again aroused heated public opinion.

Just yesterday, Zheng Qinwen officially announced his endorsement of one of his latest Beats headphones on his personal social media, and in addition, in order to celebrate the cooperation, Beats also released the first collaborative brand promotional video trailer.

Commenting on the collaboration with beats, Zheng said: "I'm very excited to work with Beats, as a fan of Powerbeats Pro2 has become an important part of my pre-race preparation. Beats always helps athletes push their limits with great sound quality, and I'm looking forward to bringing the power of Beats expertise to my daily training and performance." ”

It is reported that this is Zheng Qinwen's 13th big-name endorsement under his current name, and the current endorsement of China's first sister has included fashion, clothing, luxury cars, beauty, catering, luxury goods, food, etc., and according to netizens, this cooperation offer is a long-term cooperation reached at a price of several million, Zheng Qinwen is indeed a veritable first sister in China's sports business at present!

But do you think that the mission of the first sister of China yesterday is over? According to the video posted by the tennis media, in between news interviews yesterday, Zheng Qinwen condescended and watched Alcaraz's training carefully, and her behavior was also ridiculed by many media people, "Looking for a mixed doubles partner for the US Open!"

In addition, it is worth mentioning that in fact, after the Indian Wells tennis tournament, the first sister of China was not idle. Previously, shortly after Indian Wells was eliminated, the latest handbag advertising film released by Dior starring Zheng Qinwen was released, which is also the first time that Zheng Qinwen has promoted the club with such a high standard since signing Dior!

In this regard, Zheng Qinwen talked about his experience and feelings during filming, "I think I am a good storyteller. That's why I wanted to be a writer to tell my own story, because I feel like everyone has their own journey, their own path, and I have my own unique way. So I mean, at the end of my career, when I might be 30 or 40 years old, I like to tell people all about my past. ”

Such a busy off-court life is bound to trigger a new round of controversy over Zheng Qinwen, no, the overwhelming doubts will come immediately. Some netizens commented, "Now that his defeated Andreeva has been reborn, the world ranking has reached sixth, and what about Zheng Qinwen? With Indian Wells facing Swiatek and falling to No. 9 in the world rankings, how can you talk about winning a Grand Slam title in the future? Is it useful to put so much energy off the court, get soft endorsements, and not win a Grand Slam title? ”

In this regard, some netizens put forward different opinions, "In addition to being players, athletes are also stars with a certain degree of exposure, and it is normal to receive endorsements." I think that no matter how she is, at least from the current point of view, she is currently the most powerful player in Chinese tennis, and there is no next player who can enter the top 10 yet......" and some netizens said, "It's hard to say, although her world ranking is only ninth in the world, although she is not even the first in the world, however, her endorsement is more than the world No. 1 Sabalenka, and her exposure and commercial value are far beyond others, which is difficult to evaluate." But in fact, players also need commercial exposure, but in the final analysis, it needs to be balanced, which can only depend on how the players themselves adjust and adapt, and nothing else is to blame. ”(Source: Tennis Home Author: Lu Xiaotian)